A list for copywriters, UX writers, and anyone else who writes for the web or a business Define your audience before writing anything It’s impossible to write to an audience of “everyone.” If your brief or project doc doesn’t define the audience, you need to dig and find the answer. If you need to define the audience on your own, create a persona and write … Continue reading 10 ways to improve your writing today
There are many different approaches to teaching and learning. Some people believe we each have different learning strengths, that some of us learn better by listening than by reading, or by observing rather than listening. Others claim that’s not true, that we all learn by doing. The ways we learn I’m not an expert in education, though I was a corporate trainer and also taught … Continue reading To get better at anything, you need to do the thing
You need to read. That’s it. That’s the post. Actually, there’s much more to it (for instance, you also need to write), but if you remember one thing today, that’s it. If you want to write, first you need to read. What are you reading, and what do you want to write? A few years ago, I was talking with someone I consider a fantastic … Continue reading Want to be a writer? You need to do this one thing.
For many writers who work in-house in tech or tech-adjacent fields, the ability to prioritize projects is a skill that doesn’t necessarily come naturally. It’s something you need to learn. Knowing which projects will need the most brainpower, time, and effort is not by default built in to your day-to-day life, and it can be very different working at an agency or as a freelancer. … Continue reading How to prioritize your writing projects
An easy way to make sure you’re getting the tone right for your web copy Continue reading The right tone for your web copy: as easy as ABC