A guide for copywriters, UX writers, and anyone else writing for the web or a business If you’re writing a blog post, essay, or another long-form piece, you’re most likely taking your writing through various stages of editing. You might be familiar with developmental editing and proofreading. But even short pieces can benefit from a structured review process. Short pieces include landing pages, emails, and … Continue reading Which stage of editing does your writing need right now?
You just need 5 minutes, before you start your work day You can call it journaling, you can call it planning, you can call it anything you want. The reality is if you can take about 5–7 minutes to write down these four items before you jump into your work day, you’ll be better prepared for anything that comes your way. This doesn’t have to … Continue reading Writing these 4 things in the morning can drastically improve your work day
A list for copywriters, UX writers, and anyone else who writes for the web or a business Define your audience before writing anything It’s impossible to write to an audience of “everyone.” If your brief or project doc doesn’t define the audience, you need to dig and find the answer. If you need to define the audience on your own, create a persona and write … Continue reading 10 ways to improve your writing today
There are many different approaches to teaching and learning. Some people believe we each have different learning strengths, that some of us learn better by listening than by reading, or by observing rather than listening. Others claim that’s not true, that we all learn by doing. The ways we learn I’m not an expert in education, though I was a corporate trainer and also taught … Continue reading To get better at anything, you need to do the thing
Sometimes inspiration comes from outside sources. Sometimes, those sources take a “tough love” approach and tell you straight to your face what you need to know. As any copywriter knows, a strong headline can be a make-or-break moment with your product—and if you’re the one who wrote it, that headline can follow you throughout your career in the best ways possible. But getting inspired to … Continue reading 14 inspiring quotes to kick-start your copywriting