A list for copywriters, UX writers, and anyone else who writes for the web or a business Define your audience before writing anything It’s impossible to write to an audience of “everyone.” If your brief or project doc doesn’t define the audience, you need to dig and find the answer. If you need to define the audience on your own, create a persona and write … Continue reading 10 ways to improve your writing today
There are many different approaches to teaching and learning. Some people believe we each have different learning strengths, that some of us learn better by listening than by reading, or by observing rather than listening. Others claim that’s not true, that we all learn by doing. The ways we learn I’m not an expert in education, though I was a corporate trainer and also taught … Continue reading To get better at anything, you need to do the thing
Sometimes inspiration comes from outside sources. Sometimes, those sources take a “tough love” approach and tell you straight to your face what you need to know. As any copywriter knows, a strong headline can be a make-or-break moment with your product—and if you’re the one who wrote it, that headline can follow you throughout your career in the best ways possible. But getting inspired to … Continue reading 14 inspiring quotes to kick-start your copywriting
If we have an in-house writer, why does it even matter if I can write well? There’s an old saying, Sloppy language is a sign of a sloppy mind. The saying has been attributed to a whole variety of people, but the underlying tenet is universal: writing helps you sort through your thoughts and ideas in a coherent way. Writing and critical thinking are intricately … Continue reading How clear writing helps your critical thinking skills
You need to read. That’s it. That’s the post. Actually, there’s much more to it (for instance, you also need to write), but if you remember one thing today, that’s it. If you want to write, first you need to read. What are you reading, and what do you want to write? A few years ago, I was talking with someone I consider a fantastic … Continue reading Want to be a writer? You need to do this one thing.